FASHION, BUSINESS, TECH, OP-ED Renata // Untouchable FASHION, BUSINESS, TECH, OP-ED Renata // Untouchable

You May As Well Add Model, Photographer And Stylist To Your Resume.

If fashion and celebrity culture in the early aughts were seen through vaseline-covered lenses and heavily Photoshopped, painstakingly perfect pictures, now, amateur mirror selfies are more likely sources of influence and inspiration. An era of oversharing is in full-swing, and consumers are more accustomed to images shot on an iPhone than overly-glossy photography.

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FASHION, NEWS, OP-ED Renata // Untouchable FASHION, NEWS, OP-ED Renata // Untouchable

Reed Krakoff at Kohl's Just Feels...Wrong

Reed Krakoff's collection for Kohl's officially "launched" in late April, just over a year after the designer announced what is slated to be a temporary closing and restructuring of his eponymous line. I say "launched" because while Reed Collection is still in its infancy, the designs themselves are several seasons old. The bags don't just reference the designer's highly-coveted pieces, they are exact replicas

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FASHION, OP-ED, BUSINESS Renata // Untouchable FASHION, OP-ED, BUSINESS Renata // Untouchable

Fashion Brands Should Be Hiring More Writers

Just as each label has a designer, or a team of designers, they should have at least one person whose sole role is painting a vivid picture of the brand - its history, its outlook, and its future. Brands would do well to employ a staff scribe, separate from the team of quippy copywriters who design sales-oriented marketing copy. 

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OP-ED, NEWS Renata // Untouchable OP-ED, NEWS Renata // Untouchable

Stop Pretending You're Fat, Gigi Hadid

There are few things more grating than when models talk about how they regularly indulge in burgers and pizza. Except when they talk about how hard they have been rallying to bring a different look to the industry. (When they are a size 4, blonde, blue-eyed, thin, and white.)

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NEWS, OP-ED Renata // Untouchable NEWS, OP-ED Renata // Untouchable

People Are Predictably Attacking Chloe Bartoli on Social Media, And It's Terrifying.

Since the news broke about Scott and Kourtney's split (thanks to his alleged indiscretions with stylist Chloe Bartoli, among other things), Instagram users have taken it upon themselves to leave disparaging comments on Bartoli's posts, calling her a "whore", a "homewrecker", "ugly", and claiming she knowingly broke up a family.

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OP-ED, FASHION Renata // Untouchable OP-ED, FASHION Renata // Untouchable

The Social Side of Selling

Fashion advertisers have long played on our desire to keep up with the Joneses with compelling images designed to make us shell out piles of money. But lately, crowd-sourced imagery is changing the way people shop. How are brands and retailers adapting?

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