FASHION, BUSINESS, TECH, OP-ED Renata // Untouchable FASHION, BUSINESS, TECH, OP-ED Renata // Untouchable

You May As Well Add Model, Photographer And Stylist To Your Resume.

If fashion and celebrity culture in the early aughts were seen through vaseline-covered lenses and heavily Photoshopped, painstakingly perfect pictures, now, amateur mirror selfies are more likely sources of influence and inspiration. An era of oversharing is in full-swing, and consumers are more accustomed to images shot on an iPhone than overly-glossy photography.

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FASHION, NEWS, OP-ED Renata // Untouchable FASHION, NEWS, OP-ED Renata // Untouchable

Reed Krakoff at Kohl's Just Feels...Wrong

Reed Krakoff's collection for Kohl's officially "launched" in late April, just over a year after the designer announced what is slated to be a temporary closing and restructuring of his eponymous line. I say "launched" because while Reed Collection is still in its infancy, the designs themselves are several seasons old. The bags don't just reference the designer's highly-coveted pieces, they are exact replicas

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FASHION, OP-ED, BUSINESS Renata // Untouchable FASHION, OP-ED, BUSINESS Renata // Untouchable

Fashion Brands Should Be Hiring More Writers

Just as each label has a designer, or a team of designers, they should have at least one person whose sole role is painting a vivid picture of the brand - its history, its outlook, and its future. Brands would do well to employ a staff scribe, separate from the team of quippy copywriters who design sales-oriented marketing copy. 

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