True story: Anna Wintour presented herself to me for questions, I froze, became a hollow piñata of a person, and indicated, by way of a blank look in my eyes paired with a tight pursed lip, that she should move along down the line to the next interviewer.

Reed Krakoff's collection for Kohl's officially "launched" in late April, just over a year after the designer announced what is slated to be a temporary closing and restructuring of his eponymous line. I say "launched" because while Reed Collection is still in its infancy, the designs themselves are several seasons old. The bags don't just reference the designer's highly-coveted pieces, they are exact replicas. 

Arthur & Daughters' Private Label collection of perfect pinnafores and fierce frocks effortlessly lend themselves to both novices and master layerers alike, proving that there's not a single outfit in existence that a sweet neoprene number or a felted wool apron dress can't make even chicer.

Joan Didion is as well-known and loved for her laconic, soulful writing as she is for her perfectly pared-down style, and her packing list, which she published in her 1979 book The White Album, shows that with a well-planned outline of her travel wardrobe, style is second nature. 

Just as each label has a designer, or a team of designers, they should have at least one person whose sole role is painting a vivid picture of the brand - its history, its outlook, and its future. Brands would do well to employ a staff scribe, separate from the team of quippy copywriters who design sales-oriented marketing copy.