Between winter storms and winter sales, the Reed Krakoff concession inside Saks Fifth Avenue at the Prudential Center quietly packed up its iconic Boxer Bags on January 30th, after three years in the space.

While most of us bloggers are on the daily 9-5 grind, Chiara Ferragni, the 27-year-old Italian fashion and lifestyle blogger behind TheBlondeSalad.com, has been criss-crossing the globe, turning her blog into an international brand.

Fashion advertisers have long played on our desire to keep up with the Joneses with compelling images designed to make us shell out piles of money. But lately, crowd-sourced imagery is changing the way people shop. How are brands and retailers adapting?